Process
Our collaborative, creative process for web site planning and content development gets results: convincing content, improved traffic and a great experience for you and your visitors.
Phase 1: Research
A review of your business goals and marketing plans kicks off the project. We talk to everyone you recommend and click every link on your site. We dig deep into competitor web sites, analytics, and customer surveys.
Benefit: We really know your whole site--from the big picture to the finest detail.
Phase 2: Project Definition
We present our research and findings in a fun, interactive brainstorming session. Together, we generate new ideas and solve the challenges of your web site. A practical action plan and detailed presentation is presented to internal teams and management for sign-off.
Benefit: We get sign off and buy-in every step of the way to save time and reduce iterations.
Phase 3: Content Creation
Content review starts with the most critical pages on your site: the pages where visitors decide where to go. These pages contain your essential content and your top messages. The rest of the content flows from them.
Benefit: Our tiered approach to content review saves time and keeps your message on target.
Phase 4: Hand-off
We understand how web sites work and deliver our content using consistent styles and embedded links for easy integration. Page lists, personas, and style guides help your design and development teams implement your vision.
Benefit: Clear documentation of process, goals, and content speeds design and development.
Each engagement with Nimble Press is a little bit different. We also help with search engine optimization, design ideas, wireframes, and usability testing. To get a better idea of how we work, view our clients.
Give us a call. We're ready to help: 888-867-7619
