The Message Matters

GroupOn vs. DailyCandy

Karen Greenwood Henke — Mon, 02 Apr 2012 17:25:20 +0000

During the Groupon frenzy, I heard rave reviews about Groupon “content”. According to one report, the company had a strict writing style with a critical review process. This gave them the “edge” over other coupon sites and their sustainable advantage. Intrigued, I subscribed. My email overflowed with strange sentences, big words, and cheap offers.

Online Marketing Summit Reflections

Karen Greenwood Henke — Thu, 10 Feb 2011 17:49:05 +0000

It is day 4 of the Online Marketing Summit and my head is full of new ideas. I've been tweeting throughout sessions @nimblepress using #oms11. Here are my reflections and observations. 1. Twitter handles are sooo much better than emails.

Twitter Transcendent in 2010

Karen Greenwood Henke — Fri, 21 Jan 2011 18:59:54 +0000

Steve Olenski at Social Media Today caught my eye with this headline: Major shift in Twitter Trends from 2009 to 2010. In my previous post, I highlighted how Twitter had made blogs relevant by giving bloggers a means to draw traffic to their site. My observations make sense when you see the rise of hashtags in Twitter Trends.

Drive Traffic to Your Blog Using Twitter

Karen Greenwood Henke — Mon, 03 Jan 2011 21:22:47 +0000

Looking to drive traffic to your blog? The most important weapon in your arsenal is a 140-character message with a couple of hashtags and a link. You can write the best content in the world, but building an audience requires you to share your content quickly to as broad an audience as possible.

5 reasons why Twitter works better

Content Mission Statement

Karen Greenwood Henke — Tue, 07 Dec 2010 18:40:53 +0000

A little downtime this summer gave me the opportunity to review 11 years of business and refine our brand and our direction. It was an interesting and fun process that resulted in our mission statement and a fine tuning of our brand voice. Here's the process we went through:

Tips for Hiring a Web Writer

Karen Greenwood Henke — Tue, 30 Nov 2010 21:04:31 +0000

You've got a exciting new products, great design, a content management system, and a list of key words. Now what??? You have to attract the right people to your web site and keeps them there long enough to accomplish something (buy, sign up, download, etc.). And you need content to accomplish that goal.

SEO and Content Creation

Karen Greenwood Henke — Mon, 15 Nov 2010 19:11:30 +0000

Guess what? Content matters in search optimization. A new chart from Marketing Sherpa "SEO Tactics for the B2B Marketer" measures both effectiveness and effort of SEO tactics. On page content optimization and new content require more effort than the other tactics, but they deliver 30% effectiveness, higher than all other tactics.

Click to read more...

Search Engine Optimization and Content Creation

Karen Greenwood Henke — Mon, 15 Nov 2010 17:46:42 +0000

The Content Strategy behind Your Social Media

Karen Greenwood Henke — Fri, 05 Nov 2010 19:40:42 +0000

Got Twitter? Got Facebook? Why?

5 Reasons why Content Strategy comes before Social Media

Joe Pulizzi, Junta42, does a terrific job of explaining why you need a content strategy behind your social media to make it work for you. It's not enough to post and build followers, the type of content you post and where you direct followers has to have a purpose. This is the difference between social media as hobby and a professioinal marketing tool to improve your business. And Junta42 helps you find the professionals to build your strategy, including yours truly, Nimble Press.

The Optimal Web Site Size: Small

Karen Greenwood Henke — Tue, 02 Nov 2010 22:04:34 +0000

Sort of. People tend to be very ambitious when it comes to web content. Before they write a single page, they create site maps and navigation with details about the company, products, mission statements, FAQs, history, and more. Let's face it, do you really need all that content?