Thursday, February 10, 2011 at 9:49AM Karen Greenwood Henke It is day 4 of the Online Marketing Summit and my head is full of new ideas. I've been tweeting throughout sessions @nimblepress using #oms11. Here are my reflections and observations. 1. Twitter handles are sooo much better than emails.
Friday, January 21, 2011 at 10:59AM Karen Greenwood Henke Steve Olenski at Social Media Today caught my eye with this headline: Major shift in Twitter Trends from 2009 to 2010. In my previous post, I highlighted how Twitter had made blogs relevant by giving bloggers a means to draw traffic to their site. My observations make sense when you see the rise of hashtags in Twitter Trends.
Monday, January 3, 2011 at 1:22PM Karen Greenwood Henke Looking to drive traffic to your blog? The most important weapon in your arsenal is a 140-character message with a couple of hashtags and a link. You can write the best content in the world, but building an audience requires you to share your content quickly to as broad an audience as possible.
5 reasons why Twitter works better
Tuesday, December 7, 2010 at 10:40AM Karen Greenwood Henke A little downtime this summer gave me the opportunity to review 11 years of business and refine our brand and our direction. It was an interesting and fun process that resulted in our mission statement and a fine tuning of our brand voice. Here's the process we went through:
Tuesday, November 30, 2010 at 1:04PM Karen Greenwood Henke You've got a exciting new products, great design, a content management system, and a list of key words. Now what??? You have to attract the right people to your web site and keeps them there long enough to accomplish something (buy, sign up, download, etc.). And you need content to accomplish that goal.